PPC (Pay Per Click) & Adwords Advertising

Pay per click advertising consists of ads that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that 'click'.

Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every business owners’ Internet advertising campaign. The key value lies in the fact that you're not paying to advertise to everyone; only those who choose to view your advert - so there is automatically some commercial intent there (as long as the advert is written and targeted correctly.)

Unfortunately, managing even a small pay per click campaign can be highly complex and requires very specialised knowledge and experience.

There are several problems that the novice advertiser runs into.

Understanding Google's (etc.) Rules and Tips & Tricks

Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you'll pay for the advertising. These rules include:

• Keyword grouping
• Quality score
• Ad relevancy
• Click through rate management
• Bid pricing

Keyword Research

Most companies have anywhere from 10 to 50 keywords - but should most likely be bidding on 500-3,000. The right tools and strategies can make a huge difference in your campaign.

Ad Testing

If you're not split testing, then you're most likely getting only half the visitors to your site that you should be.

Conversion Tracking

Most business owners simply don't know HOW to track whether a pound spent on advertising generated any sales. Obviously, without this information, you're flying blind.

Tools

Having the right tools in the market to help create and manage pay per click campaigns is absolutely critical.

Targeted Sales Pages

Sending all your visitors to a generic home page can be incredibly ineffective - and nowhere near as good as sending them to a targeted page that tells them exactly how you can solve their particular problem.

We'll create a solution for you that optimises each and every one of these issues. See how we can make a difference for your business today...

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